Sunday, March 29

10:00 – 10:15 a.m.
Welcome/AFP ICON VIRTUAL Overview

Alice Ferris: AFP ICON VIRTUAL emcee
Mike Geiger, MBA, CPA, President and CEO, Association of Fundraising Professionals
Martha Schumacher, CFRE, ACFRE, MInstF (AD), Chair, Association of Fundraising Professionals

10:15 a.m. – 11:30 a.m.
Education Session – One Voice, Endless Possibilities Session: A Guide to Integrated Fundraising
Presenters:  Maeve Strathy and Ericka Tovey, CFRE
How do you tell your story in an integrated way? Learn how through a case study about the first integrated campaign implemented by St. Michael’s Hospital: the strategy, creative, and 40% increase in revenue! You will learn the good, bad, and ugly of integrated fundraising. Leave feeling informed and inspired to take on this approach!

11:30 a.m. – 11:45 a.m.
Break/Catch-Up With Alice/Welcome by Blackbaud, Presenting Sponsor

11:45 a.m. – 1:00 p.m.
Education Session – MORE Major Gifts

Presenter: Marcy Heim, CFRE, CSP, PLCC
Major gifts—those energizing, big boosts to your programs, people and facilities. Join Marcy to dig into creating a donor relationship action plan: what you need in place for success, how you inspire your Board and others to WANT to help you build authentic connections (not ask), what exactly to say to ask, and how to you think about money and your work in a way that makes this a joy to do. Whatever size “major” is for you, let’s embrace the opportunity to raise more money, do more good and have fun doing it!

1:00 pm. – 2:00 p.m.
Lunch with Alice and AFP Leaders Martha Schumacher, CFRE, ACFRE, MInstF (AD), Chair, AFP, and Karen Rotko-Wynn, CFRE, Chair, AFP Foundation for Philanthropy.

2:00 p.m. – 3:15 p.m.
Education Session – The Top Ten Challenges of Capital Campaigns: How to Fix Them and Still Reach Your Goal

Presenters:  Gail Perry, CFRE, MBA and Brian Bonde, ACFRE, MA
Are you ready for the adventurous ride through the landscape of today's capital campaign? You may pack carefully for the trip, but capital campaigns are fraught with adventure, risk, and challenges. In this interactive and practical presentation, two noted capital campaign veterans will guide you through crises and obstacles that you may face on your journey to a transformational fundraising goal. You will learn creative solutions that ultimately will bring big success!

3:15 p.m. – 3:25 p.m.
Sunday Conclusion/Sign-Off


Monday, March 30

10:00 a.m. – 10:15 a.m.
Monday Welcome/Overview of the Day

10:15 a.m. – 11:30 a.m.
Education Session – No Room for Error - Women of Color and Ceilings, Cliffs & Tables In the Sector
Presenters: Kishshana Palmer, CFRE
Leading as a woman of color can feel like an episode of Survivor, you have no room for error! During this session, we will explore the challenges of women of color in development and successes in the face of adversity from leaders who have learned to navigate the terrain

11:30 a.m. – 12:00 pm.
Break/Catch-Up with Alice/Interview with AFP President and CEO Mike Geiger

12:00 p.m. – 1:15 p.m.
Educational Session – The "5 Steps" for Any ASK
Presenter: Laura Fredricks, JD
Do you want your CEO, board, staff, and volunteers to all be on the “same page” when it comes to making any ASK? My “5 Steps for Any ASK” provides the structure, focus, and certainty to get you to YES in record time!

1:15 p.m. – 2:15 p.m.
Break/Lunch with Alice and Bob Carter, Recipient of the Chair’s Award for Outstanding Service

2:15 p.m. – 3:30 p.m.
Education Session – Seven Things Every Donor Wished We Knew

Presenter: Wayne Olson, JD
This is the session your donors want you to attend, and so does your supervisor! Too often we approach fundraising from our own point of view. However, we can be far more successful by looking at fundraising from the only point of view that really counts: the donor's. Come and learn how to make our jobs far more rewarding, raise more money, and have fun doing it.

3:30 p.m. – 4:00 p.m.
Break/Catch-Up with Alice/Interview with Paula Attfield, Chair, AFP Canada, Susan Storey, Chair, AFP Foundation for Philanthropy - Canada

4:00 p.m. – 5:15 p.m.
Education Session – Fish in Your Own Pond: Combining Analytics and Stewardship to Raise More Money
Presenter: Sam Laprade, CFRE
Did you know that donor attrition is at an all-time high and second gift conversion is at an all-time low? In this session, learn about a proven method to create deeper relationships with your current donors, to "fish in your own pond" for those who have higher capacity or are prospects for other forms of giving. Learn to combine stewardship with donor database analytics, and refocus on both the art and science of fundraising.

5:15 p.m. – 5:25 p.m.
Monday Review/Sign-Off

Tuesday, March 31

10:00 a.m. – 10:15 a.m.
Tuesday Welcome/Overview of the Day

10:15 a.m. – 11:30 a.m.
Education Session – Key Thinking Strategies of Phenomenal Leaders
Presenter:  Kim Ades, MBA
As a leader, your thinking has a greater impact on your results than any other factor. In this session, you will learn how to challenge your self-imposed limitations to reflect the thinking of today’s most accomplished leaders. You will walk away with tangible strategies for overcoming your biggest leadership obstacles.

11:30 a.m. – 12:00 p.m.
Break/Catch-Up with Alice/Interview with Adrienne Taylor, Chair, AFP Emerging Leaders Program

12:00 p.m. – 1:15 p.m.
Education Session – Timesaving Virtual Tools to Rock Every Fundraiser's World 
Presenters:  Rachel Muir, CFRE, Rachel Clemens and Julia Campbell, MPA
Communicating with donors needs to be immediate, personal, impactful, and as of today, 100% virtual. Get a bounty of free and affordable ideas to delight your donors, stand out, get virtually face-to-face, and know if your message is getting through. You'll also get social media hacks and productivity tools to stay organized and communicate like a pro, even in a crisis. 

1:15 p.m. – 2:00 p.m.
Lunch with Alice and Kay Sprinkel Grace, 2020 Outstanding Fundraising Professional

2:00 p.m. – 3:15 p.m.
Education Session – How Do We Speak and Interact at a Distance With Our Supporters During This Worldwide Crisis
Presenter: Laura Fredricks, JD
In this unprecedented time, it is imperative that we maintain strong and effective communications with every existing and potential supporter. HOW we do it, WHO does it, WHEN we do it and the CONTENT of the message must be carefully considered. Join Laura as she covers all of this AND gives you suggested wording for each message.

3:15 p.m. – 3:30 p.m.
Break/Catch-Up with Alice/Interview with Mike Geiger, AFP President and CEO, and Martha Schumacher, AFP Chair

3:30 p.m. – 4:45 p.m.
Education Session – Now What?: Managing the Human Element of Change
Presenter: Mike Reardon, Ph.D., Blackbaud
From unprecedented global events to incremental initiatives like strategic planning, organizations near and far are grappling with how to navigate change. In this session, change management expert Michael Reardon will explore how you can lead through uncertainty by supporting the human element of change. You’ll learn how to identify, address, and manage change, as well as tips on how to thoughtfully communicate and bring your staff and stakeholders along through the journey. As you grow your awareness, you can lay the foundation for success in managing your next change.

4:45 p.m. – 4:50 p.m.
Introduction of Chef José Andrés with Alice

4:50 p.m. – 5:20 p.m.
Video/Interview with Chef José Andrés

5:20 p.m. – 5:25 p.m.
VIRTUAL Review/Sign Off


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